By: Jessica Rathke It’s hard to believe we are beginning a new sales year already. But here we are looking ahead, making plans, finalising budgets, and assigning sales quotas. Once again we are all wondering how the year will turn out. Will we continue to face the commoditisation challenge? Will our business models be able [...]
Jost Zetzsche interviews Prof. Alan K. Melby
By: Dr. Jost Zetzsche& Prof. Alan K. Melby Jost: Alan, thanks for taking the time to answer some questions. In preparation for this conversation, I looked over your CV and list of publications as well as some things that others have said about you. And: wow! You are a true pioneer for many of the [...]

