“A less mature customer is a gift” Anne-Marie Colliander Lind on creative pricing, interviewed by Konstantin Dranch just before her Moscow workshop. The original interview was published here. The fundamental problem of our industry is that LSPs charge their customers by words, the smallest units in the delivery. This dumbs down the role of agency [...]
What Clients Want
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What’s the Value of a Compelling Value Proposition?
By: Jessica Rathke It’s hard to believe we are beginning a new sales year already. But here we are looking ahead, making plans, finalising budgets, and assigning sales quotas. Once again we are all wondering how the year will turn out. Will we continue to face the commoditisation challenge? Will our business models be able [...]
LTAC Proceedings
The proceedings of the Language and Translation Automation Conference (LTAC), held on April 5, and April 6, 2011 in Rome, can be bought from Lulu and other major bookstores.
